Mischief Shoes: Auckland-Based Shop
We bring together wearable style, everyday comfort and a lot of expertise. Our range is curated for people who want shoes that look good and feel even better. Based in Auckland, we’ve been doing this since 1989 and we still love it.
Check Out What’s New
Fresh and Fabulous
Stay ahead of the latest styles with our new footwear arrivals. From laid-back slides to structured heels and relaxed sneakers, our new-in selection reflects the latest street and runway trends without the fuss. Handpicked by the Mischief Team, who live and breathe shoes, these styles are ready to walk out the door with you.
These Styles Don’t Sit on Shelves for Long
Best-Sellers for Her
Tried, tested, and loved by loyal fans, our women’s best-sellers are all about wearability with an edge. Think sculpted boots, timeless loafers and easy all-day sandals that hit the mark every time. Shop the shoes NZ fashion followers and lovers of footwear keep coming back for.
Laidback. Low-key. Long-lasting.
Best-Sellers for Him
Our men’s best-sellers are the definition of fuss-free cool and comfort. From clean-lined sneakers to sturdy boots that go the distance, these picks are grounded in comfort and made to move. Great style for New Zealand Men, no overthinking required.
PROUD STOCKISTS OF
Locations
Auckland
Milford Centre
24 Milford Road
Milford
09 489 2186
Opening Hours
Monday to Saturday: 9am-5.30pm
Sunday's & Public Holidays: 10am-5pm
Locations
Wellington
Our Mischief Wellington branch at 354 Lambton Quay has now closed.
Due to the end of our lease, our iconic store at 354 Lambton Quay is now closed. We are currently still searching for an exciting new location, but in the meantime we still have our store in Milford mall in Auckland and our Online store.
We know sometimes shopping online can be hard with questions around sizing, comfort etc and we want to make your shoe shopping experience as simple and enjoyable as possible. Our customer service team will be happy to answer any of your questions to help you find the perfect shoe for you.
Feel free to contact us via our live chat,
email: info@mischiefshoes.co.nz or phone us on 0800 NEW SHOES
About US
Mischief Shoes began in 1989 with a single idea: bring bold, fashion-driven footwear to New Zealand through fun and expert service, without the attitude or the markup. We’ve kept that same energy ever since.
Footwear should feel fun when you’re browsing in-store or scrolling online. Our collections are curated with care, mixing global trends with the kind of everyday practicality, making it your go-to pair.
From statement heels to off-duty essentials, we’ve helped thousands of New Zealanders find their fit and their flair. We’re here to keep it stylish, seasonal and grounded in good value.