OUR STORY

Fashion Shoes for Fashion People

At Mischief we believe our sole purpose is to make you happy. Happy because you love your new shoes. Happy because we have made you feel valued and special. Happy because you have enjoyed shopping with us and know you will come back to us.

Mischief was founded in 1989 on these principals as well as our desire to bring to New Zealand original and exciting selections of the latest European trends. We wanted to make them affordable, and offer genuine value. We made sure fashion shoe shopping was colourful and fun and that you would want to visit us again.

We are proud to have successfully built our business on these principles one happy shoe lover at a time. This has cultivated today’s dynamic company culture. These principles motivate our dedicated team to always seek to exceed your expectations, and do so with honesty and integrity.

The idea is simple really…we want to make you a fan.

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